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KEY SKILLS
• User Experience Design • Concept Design
• Game Design • Leadership Skills
PROFESSIONAL EXPERIENCE
SCOPELY | SEVILLE, SPAIN NOV 2022- NOV 2023
LEAD UX DESIGNER - HYBRID
Design of tent pole features and core game development from the stage of soft launch to world-wide launch of mobile game title: MonopolyGo! UX liaison for all functions from product managers, game designers, visual artists, developers and user researchers. Leading a team of four designers along with being an individual contributor for two pods.
• Expediting Core game improvements and refinements in the overall user experience leading to early worldwide launch
• Documented and categorized player feedback into actionable product-tasks.
• Onboarded and trained three new UX designers who joined from other teams.
• Delivered two core features for the game successful retention, engagement and revenue, that carved the way for adding similar collection feature.
ZYNGA GAMES | BANGALORE, INDIA JUL 2021- NOV 2022
SENIOR EXPERIENCE DESIGNER -REMOTE
UX ownership for new features and core game experience for Game titles: Wonka’s World of Candy, Wizard of Oz, Azadi Quest. Worked in a team of three UX designers, managed and trained two other designers.
• Published successful bold beat features that increased ARPDAU, retention, and revenue.
• Learnt and trained in UI integration of final assets layout in Unity for final UX hand-over.
• Kickstarting process for testing UX prototypes with real mobile causal players
• Close collaboration with Game Designers, PMs, Visual Artists and Developers
ACTONATE | VADODARA, INDIA JAN 2020- JUN 2021
SENIOR DESIGNER - HYBRID
Mentoring and design guidance to young team of graphic and web designers. Worked on usability and visual improvements of all web and software products for clients.
• Published End-to-end design iterations for web and mobile-based software.
• Presenting to the client the vision of the product via web design, branding and UX design
MICROSOFT | REDMOND, USA MAR 2018- MAY 2019
UX DESIGNER II - ONSITE
Individual contributor in a team of two UX designers, I worked in the team for Windows OS Photos and Video (Office Media Group)
• Design of First Run Experience, export flow, content curation and video editing tools.
• Extensive user-testing of design changes in user research lab and on-field user research in local elementary schools for first-hand feedback and to create personas from education segments.
• Core actions design and features addition to existing UI panel led to quick low-cost improvements yielding better in-app capabilities for video editing.
EARLIER CAREER SUMMARY
UX CONSULTANT, INGENU | SAN DIEGO, USA MAY 2017- JUNE 2017
UX DESIGNER, GBS INC| SAN DIEGO, USA DEC 2015- MAR 2017
DESIGN CONSULTANT, ACTONATE | REMOTE, USA OCT 2013- OCT 2015
EDUCATION
User Experience Design Certificate Program | UC San Diego, USA 2016
Web and Graphic Certificate Program | UC San Diego, USA 2015
Master’s Degree in Liberal Arts |Ashoka University, Sonepat, India 2013
Bachelor’s Degree in Product Design| National Institute of Design, Ahmedabad, India 2010
PROFESSIONAL DEVELOPMENT
- Leadership Skills certificate by IIM Ahmedabad, India, 2024
- Mentor, UMO Design School, 2022
- UX Certification by NNG USA 2015
- Museum Volunteer for Mingei International Museum, San Diego, 2013-2015
- DAAD Scholarship Exchange Program student at Pforzheim University, Germany, 2008
Additional
Professional Affiliations(past): AIGA San Diego, CXSIG, UX speakeasy
Languages: English, Hindi, Gujarati and Spanish (working proficiency)
